Adi Dassler had big dreams but he certainly couldn’t foresee the impact these dreams would have one day when he opened his first shoe factory in 1924. He was just a simple shoemaker who didn’t have much to call his own – except for a heart full of passion, inventive genius, skilled hands and the courage to push the limits. He was the paradigm of what we nowadays call an entrepreneur. By this time, the adidas group has been ranked eighth among the 2014 Global 100 Most Sustainable Corporations in the World and was recognised for third time as an employer of choice in Germany and China. The Group thus maintains its top ranking in the category Apparel,Footwear and Sports Equipment.