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BBB was founded in 1999 by Chris Koppert and Frank Moons in the Netherlands. The two passionate cyclists had a vision to serve the bicycle industry with innovative and value-added products. Since its formation, the company has expanded the business to 40 countries around the world. They introduced 1500 innovative designs of bicycle products to the market. BBB has invested time in research and development by key-minded people who made it possible for the brand to appear among the leading manufacturers in the bicycle industry. With an ongoing demand, BBB never stops to do better for the customers.